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Political campaigns are increasingly turning to internet influencers to engage younger voters. While this strategy aims to create viral moments, its effectiveness has been inconsistent in recent elections.
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Political campaigns are increasingly turning to internet influencers to engage younger voters. While this strategy aims to create viral moments, its effectiveness has been inconsistent in recent elections.
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Campaigns are embracing influencers, but internet stardom doesn't always win votes
Campaigns Utilize Influencers, Results Vary