Campaigns are increasingly seeking the support of internet influencers to connect with younger voters and create viral moments. However, this approach has produced mixed outcomes in significant races throughout the year.
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Campaigns Utilize Influencers to Engage Voters, Results Vary
Political campaigns are turning to internet influencers to attract new voters, but the effectiveness of this strategy has been inconsistent in key races. While it aims to create viral moments, results have varied.
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Hasan Piker
Abdul El-Sayed
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Campaigns are embracing influencers, but internet stardom doesn't always win votes
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Campaigns Utilize Influencers to Engage Voters, Results Vary