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Apple CEO Tim Cook announced that the company will be increasing product prices due to higher costs associated with memory and storage chips. This information was shared in an interview with The Wall Street Journal on June 18, 2026.
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Apple CEO Tim Cook announced that the company will be increasing product prices due to higher costs associated with memory and storage chips. This information was shared in an interview with The Wall Street Journal on June 18, 2026.
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Apple raising prices, CEO says
Apple to Increase Product Prices, CEO Tim Cook States