Tourists from Scotland, known as the Tartan Army, have significantly increased the demand for Samuel Adams Boston Lager at the Downtown Boston Taproom during the World Cup matches. An emergency delivery of the beer was made on Saturday due to the high consumption rates. The Boston Beer Company reported that staff collected 70 empty kegs on Monday, with over 3,000 pints sold over four days, which is four times the normal sales rate for a holiday weekend. Additional deliveries are anticipated to meet ongoing demand.
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Scots Consume Large Quantities of Samuel Adams Boston Lager in Boston
Scottish tourists, referred to as the Tartan Army, have driven up the sales of Samuel Adams Boston Lager at the Downtown Boston Taproom during World Cup matches. The taproom sold over 3,000 pints in four days, prompting emergency deliveries to keep up with demand.
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Thirsty Scots drink Boston bars dry of Samuel Adams Boston Lager
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Scots Consume Large Quantities of Samuel Adams Boston Lager in Boston