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Research highlights how short-form videos on platforms like TikTok, Instagram, and YouTube are engineered to engage viewers by activating pleasure centers in the brain. Experts suggest that this trend may evolve further in the future.
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Research highlights how short-form videos on platforms like TikTok, Instagram, and YouTube are engineered to engage viewers by activating pleasure centers in the brain. Experts suggest that this trend may evolve further in the future.
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How TikTok-style videos keep human brains hooked on content
Research on the impact of short-form videos on viewer engagement