Reported by BBC — Business •
30 Mainstream framing provisional
Why this rating? · 1 signal

Signals flagged in the original

  • headline asserts a conclusion / scare-quotes

Provisional estimate — refines shortly Full breakdown ↓

Wowcher issues apology for email referencing crocodile attack

Wowcher has apologized for a marketing email that referenced a crocodile attack involving a toddler at a zoo. The company acknowledged the email was 'unacceptable' after receiving public criticism.

Companies
Wowcher

Our neutral summary

Wowcher has apologized for a marketing email that referenced a crocodile attack involving a toddler at a zoo. The company acknowledged the email was 'unacceptable' after receiving public criticism.

Read the full story at BBC — Business

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Annotating as

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Language Analysis

Loaded-language score 30/100
wirepublicmainstream flavoredpartisanadvocacy
Inflammatory language 10/100
Sentiment -20/100

Loaded Language Removed

  • ✕ headline asserts a conclusion / scare-quotes

Original vs. Neutral

Original Headline

Wowcher sorry for 'unacceptable' crocodile attack email

Neutral Headline

Wowcher issues apology for email referencing crocodile attack