Nikita Bier, head of product at X, stated in a post on July 7, 2026, that many videos from top accounts are often taken from other users, sometimes years after they originally gained popularity. Bier noted that videos account for nearly half of the impressions on the platform. To address the issue of recycled content, X is launching a new in-app video editor and recorder, aimed at encouraging original content creation. The new video tools, which include options for adding captions in multiple languages, are currently available on X's iOS app.
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X announces new video tools to combat content theft
X has introduced new video tools to tackle the issue of content theft, as highlighted by Nikita Bier, the company's head of product. The tools include an in-app video editor and recorder, designed to promote original content creation among users.
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Original Headline
X says top accounts steal videos from other users as it announces new video tools
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X announces new video tools to combat content theft