Apple has released the policies for its upcoming advertising business on Maps, indicating a strategy that contrasts with Google's approach. The new guidelines prohibit home services businesses, such as plumbers, electricians, locksmiths, and roofers, from advertising on Apple Maps, along with several other sensitive categories. This suggests that Apple is adopting a more curated strategy for its advertisements.
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Apple outlines advertising policies for Maps, excluding home services
Apple has announced the advertising policies for its Maps service, which will exclude home services businesses from advertising. This approach differs from that of Google, indicating Apple's intent to curate the types of ads displayed on its platform.
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Apple bans home services from its upcoming Maps ads
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Apple outlines advertising policies for Maps, excluding home services