The World Cup has significantly increased beer sales in the U.S. Bars in Boston reported requiring emergency deliveries to maintain their beer supply on certain game days. According to FIFA organizers, fans consumed a total of 290,000 beers at stadiums during the six matches held in Philadelphia.
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World Cup boosts beer sales in the U.S.
The World Cup has led to a surge in beer sales across the U.S., with some bars in Boston needing emergency deliveries to keep up with demand. FIFA organizers reported that fans consumed 290,000 beers during six matches in Philadelphia.
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World Cup boosts beer sales in the U.S.