The Bundesliga has announced a new broadcasting agreement in the United States, marking a departure from its previous partnership with ESPN. This new deal reflects a shift in strategy, emphasizing broader audience reach rather than financial gain.
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Bundesliga Secures New Broadcasting Deal in the US
The Bundesliga has secured a new broadcasting deal in the US, moving away from ESPN. The agreement focuses on expanding viewership rather than maximizing revenue.
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New Bundesliga TV deal in US prioritizes reach over money
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Bundesliga Secures New Broadcasting Deal in the US