New Jersey Governor Mikie Sherrill signed the Fair Price Protection Act into law, which prohibits retailers from using personal data to charge different prices for identical products. This legislation makes New Jersey the third state in the United States to ban the practice known as surveillance pricing, where retailers adjust prices based on individual shoppers' data, including online activity, location, and purchasing history.
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New Jersey Enacts Law Against Surveillance Pricing
New Jersey has enacted the Fair Price Protection Act, which bans retailers from employing surveillance pricing tactics that charge different prices for the same products based on personal data. Governor Mikie Sherrill signed the law, making New Jersey the third state to implement such a ban.
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New Jersey governor signs law banning surveillance pricing to protect shoppers
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New Jersey Enacts Law Against Surveillance Pricing