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New Jersey Enacts Law Against Surveillance Pricing

New Jersey has enacted the Fair Price Protection Act, which bans retailers from employing surveillance pricing tactics that charge different prices for the same products based on personal data. Governor Mikie Sherrill signed the law, making New Jersey the third state to implement such a ban.

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Mikie Sherrill

Our neutral summary

New Jersey has enacted the Fair Price Protection Act, which bans retailers from employing surveillance pricing tactics that charge different prices for the same products based on personal data. Governor Mikie Sherrill signed the law, making New Jersey the third state to implement such a ban.

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Original Headline

New Jersey governor signs law banning surveillance pricing to protect shoppers

Neutral Headline

New Jersey Enacts Law Against Surveillance Pricing