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Julie Felss Masino has announced her resignation as CEO of Cracker Barrel following a rebranding initiative that faced backlash from customers. David Deno will take over the role on August 10, 2026, while Masino will continue to serve in an advisory capacity until October.
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Julie Felss Masino has announced her resignation as CEO of Cracker Barrel following a rebranding initiative that faced backlash from customers. David Deno will take over the role on August 10, 2026, while Masino will continue to serve in an advisory capacity until October.
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Cracker Barrel CEO exits after failed rebrand sparked customer revolt
Cracker Barrel CEO Julie Felss Masino resigns following rebranding backlash