FRANKLIN, Wis. — At a meet-and-greet on Thursday night, Wisconsin gubernatorial candidate Francesca Hong faced questions regarding her affiliation with the Democratic Socialists of America (DSA). Attendees expressed concerns about her ability to win a general election, with some voters seeking advice on how to address these worries with others.
The event, which attracted a diverse crowd, highlighted both Hong's appeal and the anxiety among voters regarding her candidacy in a closely divided state. Faith Casselman, a 32-year-old medical education coordinator, voiced her concerns about Hong's ability to attract undecided voters in a politically mixed environment.
Hong's opponents have raised doubts about her chances against Rep. Tom Tiffany, the likely Republican nominee. As DSA candidates gain traction in predominantly Democratic areas, Hong's campaign is viewed as a significant test for DSA-aligned candidates in battleground states. Democrats in Wisconsin and Washington believe the outcome could provide insights into how the party's electorate might respond to similar candidates in future elections.
In an interview, Hong stated, "The Democratic brand is struggling. The Republican brand is struggling. The democratic socialist brand is starting to rise, especially among the voters who are hardest to reach, which are Gen Z and millennials."
However, some Wisconsin Democrats remain skeptical. A consultant, who requested anonymity, remarked that attempting to explain the DSA could be detrimental to a campaign. Milwaukee County Executive David Crowley, another candidate in the primary, argued that Wisconsin's political landscape differs from areas where DSA candidates have succeeded.
The Democratic establishment in Wisconsin has faced challenges from the far left, with various traditional candidates emerging and falling in recent weeks. Crowley recently endorsed Lt. Gov. Sara Rodriguez, who later withdrew from the race due to campaign finance issues. Crowley then re-entered the race with support from Gov. Tony Evers, while concerns arose regarding former Lt. Gov. Mandela Barnes's political conduct.
Polling data indicates that Hong has gained significant support, with a Marquette University survey showing her at 38 percent, while several other candidates remain in single digits. National Democratic consultant Steve Schale noted the potential for a DSA candidate to win without achieving a majority, provided that mainstream candidates fail to unite.
Voters at Hong's event described the primary campaign as chaotic, with some expressing frustration over the lack of organization among moderate candidates. Eleanor Chiquoine, a 72-year-old voter, expressed concerns about Hong's electability but has not yet chosen an alternative candidate. Crowley, aiming to consolidate undecided voters, acknowledged the challenges ahead as early voting has already begun.