Reported by BBC — Business •
30 Mainstream framing provisional
Why this rating? · 1 signal

Signals flagged in the original

  • headline asserts a conclusion / scare-quotes

Provisional estimate — refines shortly Full breakdown ↓

Advertising Watchdog Bans Jaded London's Ad for Promoting Smoking

Jaded London has had a marketing email banned by the advertising watchdog for glamorizing smoking. The watchdog stated that the advertisement made smoking seem appealing.

Companies
Jaded London

Our neutral summary

Jaded London has had a marketing email banned by the advertising watchdog for glamorizing smoking. The watchdog stated that the advertisement made smoking seem appealing.

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Language Analysis

Loaded-language score 30/100
wirepublicmainstream flavoredpartisanadvocacy
Inflammatory language 10/100
Sentiment -100/100

Loaded Language Removed

  • ✕ headline asserts a conclusion / scare-quotes

Original vs. Neutral

Original Headline

Fashion brand Jaded has ad banned for 'glamourising smoking'

Neutral Headline

Advertising Watchdog Bans Jaded London's Ad for Promoting Smoking