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Super PACs Adjust Advertising Spending Ahead of November Elections

As the election approaches, both Democratic and Republican super PACs are adjusting their advertising strategies in various House districts. Notable reductions in spending have occurred in Nebraska’s 2nd District, New Jersey’s 9th District, and New York’s 19th and 3rd Districts, among others, as parties reassess their competitive positions.

Companies
Congressional Leadership Fund House Majority PAC
People
Mike Johnson Hakeem Jeffries Katarina Flicker Denise Powell Brinker Harding

<p>With the election approaching, Democratic and Republican super PACs are adjusting their advertising reservations in House races based on candidate positioning. According to AdImpact, the Congressional Leadership Fund, linked to Speaker Mike Johnson (R-LA), and House Majority PAC, affiliated with House Minority Leader Hakeem Jeffries (D-NY), have both reduced spending in certain districts.</p>

<p>Democrats are primarily cutting funds from blue-leaning districts where they feel confident in their candidates, while Republicans are withdrawing from districts they no longer believe they can win. This strategy allows the super PACs to reallocate resources to districts they consider more competitive.</p>

<p>“HMP and Republicans are in agreement—Democrats are on offense and are taking back the House,” stated HMP National Press Secretary Katarina Flicker.</p>

<p>Specific races where advertising has been reduced include:</p>

<h2>Nebraska’s 2nd District</h2>

<p>Both parties have withdrawn spending from Nebraska’s 2nd Congressional District, with Republicans cutting over $1.1 million in television ads. This district has shifted towards the Democratic Party in recent years, especially after Rep. Don Bacon (R-NE) announced his retirement. Democrat Denise Powell is currently leading Republican Brinker Harding in recent polls.</p>

<h2>New Jersey’s 9th District</h2>

<p>In New Jersey’s 9th Congressional District, Republicans have cut nearly $200,000 in spending. This seat is held by first-term Democratic Rep. Nellie Pou (D-NJ). The Congressional Leadership Fund has denied pulling money from this race, stating that the funds were reallocated within the New York media market.</p>

<h2>New York’s 19th and 3rd Districts</h2>

<p>In New York’s 19th Congressional District, Republicans have removed over $1.4 million in broadcast ads. Rep. Josh Riley (D-NY) is running for reelection after flipping the seat from Republican control in 2024. In the 3rd Congressional District, Republicans have pulled nearly $100,000 in spending, with Rep. Tom Suozzi (D-NY) facing former state assemblyman Mike LiPetri. The funds from the 3rd District are being redirected to New Jersey’s 7th Congressional District, where Rep. Tom Kean (R-NJ) is facing a competitive reelection challenge.</p>

<h2>California’s 48th District</h2>

<p>Democrats have cut over $200,000 from California’s 48th Congressional District, which is an open seat following the redistricting process. Democrat Marni von Wilpert will face Republican Jim Desmond in the upcoming election.</p>

<h2>Michigan’s 8th District</h2>

<p>In Michigan’s 8th Congressional District, while Republicans still have television ads booked, Democrats have withdrawn nearly $200,000, indicating confidence in Rep. Kristen McDonald Rivet (D-MI). Rivet is running against Tom Smith, who previously won the GOP primary despite withdrawing from the race.</p>

<p>The 8th District, which includes Flint, Saginaw, and Bay City, voted for Trump by 2 points in 2024, while McDonald Rivet won her seat by 7 points over her GOP opponent.</p>

<p>The Washington Examiner reached out to the Congressional Leadership Fund for comment.</p>

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Original vs. Neutral

Original Headline

Here are the seats both parties are pulling money from ahead of November

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Super PACs Adjust Advertising Spending Ahead of November Elections