Reported by BBC — Business •
42 Mainstream framing provisional
Why this rating? · 5 signals

Signals flagged in the original

  • loaded language: 'controversial'
  • loaded language: 'erupted'
  • loaded language: 'furious'
  • loaded language: 'radical'
  • headline asserts a conclusion / scare-quotes

Provisional estimate — refines shortly Full breakdown ↓

Jaguar unveils new electric car after 'woke' ridicule

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Excerpt · BBC — Business

The Type 01's launch event was attended by celebrities including actor Florence Pugh Jaguar has revealed its new electric car two years after its controversial rebranding sparked a backlash with the firm accused of going "woke". The unveiling of the all-electric Type 01 marks a gamble for parent company JLR, which has…

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Language Analysis

Loaded-language score 42/100
wirepublicmainstream flavoredpartisanadvocacy
Inflammatory language 5/100

Loaded Language Removed

  • ✕ loaded language: 'controversial'
  • ✕ loaded language: 'erupted'
  • ✕ loaded language: 'furious'
  • ✕ loaded language: 'radical'
  • ✕ headline asserts a conclusion / scare-quotes

Original vs. Neutral

Original Headline

Jaguar unveils new electric car after 'woke' ridicule

Neutral Headline

None